Hienghène Sport has long been out, Esperance Tunis and Al-Sadd Sports Club too. None of the clubs in Europe that have played for the FIFA Club World Cup in Doha have benefited from football fans in Europe.
With all due respect to the winners of the Oceanic and African Champions League as well as the Qatar Championship: Only when Liverpool FC intervenes on Wednesday, the desert competition will receive the attention of the World Association President Gianni Infantino.
The Swiss, who has been at the top of FIFA since 2016, has put a lot of energy into far-reaching but difficult to understand reforms in recent months. The Club World Cup is one of the test objects. After great excitement around a billion dollar offer by officially still unknown donors, which Infantino tried to push through on its own, the mini tournament was completely renewed in March last year against great opposition from Europe.
The current Doha edition with the final on Saturday three days before Christmas Eve is the second last of its kind and is eligible as a test for the 2022 World Cup. In the run-up to Christmas 2020, golf will be played again before the teams in China, with 24 instead of Only seven teams will compete for the World Cup title in the summer of 2021. The corresponding decision by the Miami FIFA Council was a "historic decision," Infantino said.
FIFA investigates various marketing models
FIFA seems to be investigating how best to make a lot of money with the latest product these days. Several companies have announced their interest in the new club World Cup and are now invited to submit their investment proposals for marketing, a statement from the World Association on December 7 states. FIFA plans to test different models. According to a report from the "Süddeutsche Zeitung", the considerations go far beyond the usual sponsorship.
Interested parties may propose such parameters as "the frequency of the format, the qualification modalities and the teams involved", according to the announcement, which lasts until December 19 – a relatively short period. The new Club World Cup will have a "strong and unique" name and an incomparable brand, FIFA officially wrote, promising a scale of the tournament that "had never been seen before".
With such influence, very few investors will invest in inviting clubs of caliber to Hienghène Sport, Esperance Tunis or Al-Sadd Sports Club alike. At least eight of the 24 teams from China are said to be from Europe, where the big money is earned, but recently a report by the Financial Times had caused great resentment at the umbrella organization UEFA.
The bookkeeper "Super League" has been haunted for years
Florentino Perez, president of the Champions League record winner Real Madrid, had therefore had talks with the financial company CVC Capital Partners about a global club competition to be held annually. The spectrum of a "Super League" as a competitor to UEFA's top multi-billion dollar class has haunted the continent for years.
CVC is said to be one of the candidates for the rights to the new club World Cup. Most recently, the new World Club Association WFCA was founded under the leadership of Real Madrid, there is no Bundesliga club among the first eight members.
"It's hard to imagine a more selfish plan," UEFA President Aleksander Ceferin said in response to the "FT" report of the possible new contest: "Fortunately, there's still too much common sense in the game than this kind of crazy idea can be successful. "