Euro 2020

Football and blockchain, it’s revolution. Buying match tickets with tokens – Euro 2020

by: Adam Smith


The last in order of time to enter the world of blockchain it was the Bayern Munich, which has entered into an agreement with Stryking Entertainment to produce the digital collectibles of its players, that is, playing cards that reproduce athletes on a small scale, even those who have contributed to the greatness of the German club.

In fact, more and more of the great football teams looking with increasing interest at the new block technology, to make the most of some of their business. Like the Benfica, which began to accept payments from sponsors in tokens and for a Champions League match between the Portuguese and Leipzig in September tickets were available to fans on the UTRUST platform, which works with virtual coins.

But they have already signed trade agreements with the crypto-currency giants Juventus And the Rome, for our A-series in addition to Manchester City Watford for the Premier LeagueAtletico Madrid, for the Spanish championship.

In early 2019, the Juventus club launched, in partnership with, based on blockchain technology, the Juventus Official Fan Token, the Juventus Fan Token, which can be purchased and then exchanged by users, to incentivize the participation of its audience of fans globally, about 340 million of which 60 on official social profiles.

And the red-yellow company has also landed on the same platform since August, with a custom token. The blockchain features, in fact, seem to adapt perfectly to the football team’s business needs, especially for its great ability to ensure the safety and authenticity of a product.

The blockchain for buying football match tickets

Use blockchain along with a QR Code, therefore, could be the solution to curb, for example, problems related to Copyright of football rights in the case of the broadcast of the matches. But the same could be very useful, as already experienced by some teams such as Benfica, also with regard to the ticketing itself. There are several platforms abroad, such as Aventus, launched at the last World Championships in Russia, which have long been involved in the management of tickets for matches, thanks to block technology.

In this case, the goal is to control secondary ticketing for Prevent and curb online touting activities. The same Uefa decided to distribute more than a million tickets for football matches in the upcoming European Championships in the summer of 2020, through its blockchain-based mobile application.

The new system will ensure that secure distribution and will help prevent counterfeits and ticket duplication, since QR codes will only be activated via Bluetooth when fans are in the vicinity of the stadium. The DLT-enabled mobile app will be available for download in late May on both platforms: iOS and Android.

In addition, tickets booked through the new blockchain-based ticketing app will be delivered to buyers no later than seven days before the game. The Uefa estimates that he will be able to deliver more than a million mobile tickets fans in all 51 games.

But also in Italy there is an option to buy tickets to attend a Serie A team matches, via token or cryptocurrency thanks to Coinshare for the matches of Genoa, Sampdoria, Lazio, Napoli, Cagliari, Hellas Verona, Udinese and Brescia.

And that’s how blockchain provides its great security, transparency and privacy potential to watch the games of your favorite team. This spread of blockchain in the world of football, among the most widespread and followed in almost all parts of the world, seems to be a further step towards an increasingly widespread adoption of what appears to be one of the most promising technological innovations of the century.