French football

Football Ligue 1 – L1: Mediapro reveals its plan and attacks Canal + – Transgaming

by: Adam Smith


Football Ligue 1 - L1: Mediapro reveals its plan and attacks Canal +

 - Transgaming 1

In May 2018, Mediapro made a fantastic entry into the French audiovisual landscape by capturing most of Ligue 1's TV rights for the period 2020-2024.

Using a record amount and knowing that French clubs will receive € 1.13 billion a year thanks to future television rights, Mediapro was not just friends. But since then, Canal + and beIN Sports have managed to turn around, knowing that the two payment channels bought the broadcast of the Champions League from 2021, and that C + has got the rights to be on L1. An association that Jaume Roures doesn't really like.

“The situation has not changed for us. The Champions League is an important competition, we did not win, but our project continues right from the start. We were not willing to pay the other paid … We are serious, we always pay and we know what we can use or not. It will be a chain with more than 80% of Ligue 1 with eight and a half games against one and a half games for Canal. We are going to do a job with the players, the leaders, the clubs to show the everyday life of French football. For us, French football is one of the most technical in Europe. French football works very well, but it has a financial problem and we are here to help it at this point. It was the traditional Canal + model, then the telecom operators with multiple offers and then the look of GAFA. We are not steeped in tradition, but we are following developments, we have already worked with Canal lately. With good results. We talked about a price around 25 euros and around 3.5 million subscribers. During our four seasons, we believe we can develop our chain. We are not going to have 3.5 million in the first season, but these are very reasonable goals ”, launched, on France Football, CEO of Mediapro, which certainly reassured the French presidents during the LFP General Assembly this Thursday.