English football

Liverpool FC signs long-term equipment contract with Nike – ENGLISH FOOTBALL

by: Adam Smith


Champions League winners FC Liverpool have signed a long-term contract with outfitter Nike. The Reds announced Tuesday that the deal with the U.S. transgaming.orging goods giant will take effect from June 1. The partnership coincides with the club’s move to a new state-of-the-art training facility in Kirkby, 10km north-east of Liverpool, for the 2020/21 season.

“Our iconic equipment is an important part of our history and identity. We welcome Nike as the new official lFC family jersey supplier and expect Nike to be an incredible partner for the club. Both at home and around the world, especially as we want to continue to grow our fan base,” said Billy Hogan, Reds general manager and commercial director.

The contract is supposed to guarantee the Champions League, winner of the UEFA Super Cup and newly crowned world club champion 30 million pounds (about 34 million euros) per year – 10 million (about 11 million euros) less than New Balance. But: Liverpool should also collect a commission for every fan item sold. In addition, bonuses are awarded when the Premier League or Premier League wins. According to the online transgaming.orgs magazine The Athletic, the deal could bring Liverpool up to 70 million pounds (about 82 million euros) a year.

Liverpool FC: Nike deal preceded legal battle with New Balance

The deal was preceded by a legal battle with former outfitter New Balance, which the Premier League leader won at the end of October last year. New Balance has been Liverpool’s outfitter since 2015 and will continue to be so until the end of the current season.

New Balance wanted to prevent Liverpool’s departure and pleaded with a clause in the contract. He said New Balance would remain an equipment supplier for another five years if the U.S. company could compete with its competitors. However, the court found that Nike had a much broader reach than New Balance and was therefore more lucrative as a supplier to Liverpool.