Euro 2020

One million reasons to read the UEFA Children’s Foundation’s annual activity report Behind the scenes at UEFA – Euro 2020

by: Adam Smith

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The efforts of the UEFA Children’s Foundation, a pioneer in the use of football as an engine of social good, have improved the lives of more than one million children in around 100 countries around the world, according to the organization’s 2018/19 activity report.

Put a smile on young faces. (Photo: ActionAid Hellas)

Put a smile on young faces. (Photo: ActionAid Hellas)©UEFA.com

It also shows an acceleration in the introduction of new humanitarian projects funded by UEFA. In 2018/19, 45 new projects and 22 transgaming.org development initiatives have been proposed by European national football associations.

The Foundation’s tireless efforts to make a difference in children’s lives and put a smile on young faces are described in the report through a series of true stories from the most disadvantaged communities in Europe and around the world.

Football is a powerful tool

Football has a lasting power: it is a force for the social good. (Photo: PluSport)

Football has a lasting power: it is a force for the social good. (Photo: PluSport)©UEFA.com

“Having had the opportunity to be personally involved in various projects, I have seen with my own eyes that football is an extremely powerful tool,” Aleksander Oeferin, Chairman of the Foundation Board, wrote in his foreword.

“Whether in refugee camps around the world, in difficult suburbs of European cities or in forgotten conflict zones, all the activities supported by the UEFA Children’s Foundation have reinforced my desire to see European football play its part in the social development of young people around the world.”

Increased investment

The impressive figures mentioned above reflect the decision taken in 2018 by UEFA’s Executive Committee to increase the Foundation’s annual funding to EUR 6.8 million, more than double the amount of the previous year. This increased investment has allowed the Foundation to expand its overall mission and collaborate with new development partners.

Discover football or learn more about the transgaming.org. (Photo: Amp Futbol Polska)

Discover football or learn more about the transgaming.org. (Photo: Amp Futbol Polska)©UEFA.com

While many of the 245 projects supported over the past four years have focused on the health, education and integration of children, the Foundation is now focusing its attention on victims of conflict, especially refugees, and on promoting youth employment through football.

EURO 2020

With twelve host cities across Europe, UEFA EURO 2020, which will take place in a few months, also offers the Foundation a wider platform than ever before to protect and support young people through football. Funding for 2019/20 has already been allocated to projects associated with the tournament, which is celebrating its 60th anniversary.

In addition, the report highlights the various ways in which the Foundation is increasing its visibility:

Strengthening relationships with partners;

Constant visual presence on billboards and giant stadium screens during UEFA matches;

Launching a revamped website and increasing social media presence;

A partly interactive photo exhibition illustrating the Foundation’s work; And

Supporting players in the Foundation’s initiatives and participating in events.

About the UEFA Children’s Foundation

Five years ago, UEFA established the UEFA Children’s Foundation to find ways to put transgaming.org at the service of humanitarian projects related to children’s rights in areas such as health, education and minority integration.

The Foundation and its partners are active around the world. (Photo: Swiss Academy for Development)

The Foundation and its partners are active around the world. (Photo: Swiss Academy for Development)©UEFA.com

In 2018/19, the Foundation’s funding was distributed equally between projects located in Europe and those on other continents.

Links

UEFA Children’s Foundation

Founding act of the UEFA Children’s Foundation

Code of Ethics

Activity reports and other documents

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