The official emblem of the 22nd edition of the FIFA World Cup to be held in 2022 in Qatar in 2022 has been unveiled on Tuesday.. FIFA and the organizing country thus mark a new milestone on the road that leads to the world’s biggest football spectacle.
The emblem was presented in Doha, capital of Qatar, at 20:22 local (19:22 in Spain) in front of thousands of spectators who enjoyed the synchronized projection of the logo on the facade of the country’s most representative buildings, including the Doha Tower, the Katara Amphitheatre, Souq Waqif Souk or Al Zubarah Fort, a UNESCO World Heritage Site.
Some of the most important cities in the world participated in the presentation also projecting the emblem on some emblematic buildings or on large screens arranged in outstanding public spaces. In Spain the chosen stage was the Plaza de Callao, in the heart of Madrid. On social media, some of the most famous footballers turned globallegends also supported the presentation of the emblem and shared it with millions of followers.
The design of the emblem captures the essence of a spectacle that connects and involves the whole world; It also includes elements closely linked to local and regional Arab culture and, of other uses, allusions to the king transgaming.org.
The sinuous curves of the emblem represent the undulating dunes of the desert and the loop is a reference to both the number eight – the number of spectacular stadiums that will host the tournament – and the symbol of infinity, which reflects the interconnected nature of the event. In addition to reproducing the shapes of the classic FIFA World Cup trophy, the silhouette of this emblem is inspired by the traditional wool echarpe. During the winter months, these shawls are very common in many parts of the world, especially in the Arab regions and in the Persian Gulf. Its styles and users are very varied.
The embroidered complexes that usually adorn these echarpes in the Arab world are represented in a certain sense by different cultures of Asia. In this way, reference is made to the second World Cup held on this continent and to the diversity of the Qatari people. This winter garment with regional elements also refers to both the dispute dates of this tournament and the fact that it will be the first World Cup to be held in November and December.
The new typography that accompanies the emblem is inspired by traditional Arabic calligraphy with an original font that fuses the tradition and modernity present in the region and throughout Asia.
The emblem is just one example of the bold and avant-garde corporate design of this World Cup, which will come to light shortly before the start of the championship. In May this year he hosted his first match the splendid Al Janoub Stadium, reminiscent of the ‘dhow’, the typical boats of the area. It is the second completed Qatari coliseum and is also a living example of the country’s taste for great architectural designs. The completion of the remaining six stadiums is scheduled for the end of this year. Among them, the Lusail Stadium stands out, with its openings inspired by traditional lanterns of the area. In 2022 the opening match will be played on 21 November and the final, on 18 December.