French football

PSG – PSG: Neymar scares, CR7 is over, Mbappé pours everything! – Transgaming

by: Adam Smith


PSG - PSG: Neymar scares, CR7 is over, Mbappé pours everything!

 - Transgaming 1

December 8, 2019 remains a special day in Kylian Mbappé's career. Since Sunday he has presented the first collection of his name with the Nike equipment manufacturer.

At the age of 20, Kylian Mbappé has already won a World Cup with the French team and French league titles with AS Monaco and Paris Saint-Germain. If he performs on the field, the international tricolor will also be lit outside. Last February, he was on the cover of Time magazine. But here he has just entered a different dimension when it comes to marketing. By becoming the youngest player to qualify for his personal collection on Nike, Mbappé has written a page of history. What to do to make him proud. "This collaboration is a brand of Nike. It's an extra step in my career and in my life. This is a new thing that I have to assume. But I'm very proud to have a collection in my name"he launched in the heart of the Stade de France, requisitioned for the occasion and repainted with the colors of the line "Bondy Dreams".

For the launch of this collection, the American giant had actually invited 125 young people from Bondy, who had the chance to exchange some balloons with Mbappé. An investment ultimately logical according to Lionel Maltese. "Mbappé arrives at a time when Cristiano Ronaldo is at the end of his career and a profile that Neymar scares advertisers. He is also very young, so he has the opportunity to take on multiple generations and therefore the brand can continue. The other criterion is that Mbappé is someone who knows how to express himself very well, CR7 has developed a strong brand, but it was at Real Madrid sponsored by Adidas, it wasn't a perfect adjustment for Nike. If Kylian Mbappé goes to Real, it will be more complicated for Nike to create a strong brand Mbappé ", confessed to Team, the professor of sports marketing, who believes that this collaboration will be beneficial to everyone. Because if Nike wants to take advantage of the Mbappé brand, the bar player, he will be able to develop sponsorship revenue. Something that is not insignificant in the business of modern football …